NBC News 4s, Doreen Gentzler, interviews SSRs Dr. Barton Bishop on Kinesiotape and its benefits. The physical effects are that it can help decrease pain, improve circulation, correct muscle function, and restore/support. It became popular when Olympian Keri Walsh wore it in the 2008 Summer Olympics. Kinesiotape is 100% cotton elastic tape which is the same thickness of human skin, non latex. Unlike traditional white athletic tape which locks in a joint, kinesio-tape?allows for full ROM while supporting the joint. To be effective it needs to be applied by a skilled clinician; however once applied can be left on for 3-5 days and is waterproof.